This project was an effort by GE to consolidate their current scattering real estate. It was also prompted by GE’s desire to strengthen relationships between high-level executives under the branch, GE Energy Management, by moving them into one floor.
This project came as an extremely disciplined test fit exercise. More than a dozen iterations were carefully analyzed to determine the most efficient layout. Our approach was relentlessly in the beginning, which helped to create a comfort level with the client on the efficiency desired. However, we knew instead of merely playing a numbers game, we needed to lead the client towards considering other crucial aspects affecting their human capital.
The turning point of the project was when we convinced the client to participate in a Branding exercise. Our branding expertise lead our client to consider possibilities such as, “how messaging, feeling, and design could work together.” Our team also presented opportunities to increase productivity and morale through design.
There was a large disparity in the level of design and finishes between GEEM’s current and future home. “Palace to trailer park” was described by one of the employees. The design team had to make sure our proposed “Executive Experience” would provide the level of hospitality that GEEM would be proud to call their new home. The modernization of the aesthetics was also important as it would align with a transformation effort taking place.
The findings of the Branding exercise provided a context for the “Executive Experience.” The client pulled in members from their communications group and the executive administration group to enrich the discussions. Strategically, the design team identified 5 key spaces along this path of experience. Through the use of visual examples and engaging discussions, the design team was able to hone in on the vision of the “Executive Experience.”
The move in date was not negotiable. CD production for the test fit portion went on while we were designing the Interior. The client wanted to incorporate as much design elements as possible and continue with the finish upgrades after GEEM moved in.
The design process was “backwards.” in that the design was done after CD was delivered and construction began. However, the design team delivered more than what the client had expected in the end. A design package was delivered by the end of an intense working session of 2 weeks. A week later, the design team issued a preliminary pricing package to the contractor in the form of material allowance.
Our willingness and flexibility to prioritize and meet the timeline truly earned the client’s trust. The design was well received and approved in a very short time frame. The client was very satisfied from meeting their objects to becoming excited with their new space, which will help to strengthen their business vision for the future.